Overlay contemporary space and life on nature, and overlay the profundity and humility of life.

Push open the window to see the mottled sunlight filtered through the parasol trees, and take a step to reach the bright lights of the bustling business district.

Mark out a wild luxury world for the bustling city

This is a new footnote for Chang'an, with pomegranate flowers as symbols and colorful gilding as its rhyme.

This is not only a continuation of visual elements, but also a complete expression of spatial narrative.

The most meaningful oriental artistic conception always thrives at the intersection of tradition and modernity.

The profundity of Chang'an quietly blossoms in a petal of camellia.

In the urban jungle constructed of steel and concrete, we cherish the pulse and breath of a city

When the fingertips caress the uneven texture of the logo, The hubbub of the old alleys seems to penetrate time And ring in our ears

Perhaps a thoughtful design should be about learning to listen to the whispers of life.

These gentle time and space codes will eventually meet you at some dawn or dusk.

Identification is an emotional extension of life moments

The wind at that moment was "frozen" in the logo by us, becoming a trace left by time

Emotional symbols of hidden life

Let the logo become a speaking symbol

Living by the river, residing in the splendor yet unconstrained by boundaries.