Shanghai Guohua Financial Center

Lighthouses facing each other by the Huangpu River

It is not only an ideal place for business offices It is the skyline beside the Huangpu River that perfectly combines art and commercial offices


In bustling Shanghai The wheels on the Huangpu River turn slowly The waves of history whisper in the river Telling endless legends The North Bund a hundred years ago Busy merchant ships carry hopes and dreams Amidst the hustle and bustle the prologue of the old era begins like a long poem The lines are filled with rise fall and glory Time is like a song Busyness and hustle and bustle on both sides of the Pujiang River Still the pulse of Shanghai Merchant ships of the past and high-rise buildings of today Witnessed the changes and growth of this city

				Today Shanghai Guohua Financial Center Standing tall in this historical place The Petronas Towers stand like sculptures It’s like a beacon of modernity and a loving look at history Whispering stories of a new era in the neon flashes Corners intertwined with gradient textures Whispering longing for the future


As a landmark building in the North Bund The Twin Towers create an artistic Angled skyline and gradient texture Create multi-layered artistic textures and textures Transfer in different spaces Turning the volume to form a unique fold line Links from far to near Different spatial scenes from the outside and inside At the same time, the logo also serves as an intermediary linking different scenes Use customized polylines as design elements throughout redefined a polyline How to incorporate customized language into this project Continuing the design language of the building, three-dimensional geometric form Practical and artistic the logo’s delicate carving echoes the building materials shining in the sun Function and beauty complement each other



				In this modern jungle The architecture and the waves of the Huangpu River complement each other, creating sparkling light and shadow The logo echoes the harmony between the building and the river waves Enhanced visual hierarchy and effects Together we compose a piece of tranquility and prosperity




Guohua Financial Center Not only witnessed the modernization process of Shanghai It also carries the historical memory of this city The past and the future meet here Time seems to be frozen in every architectural detail The sound of the waves of the Pujiang River remains the sameand the neon lights add new colors every corner here They all record people’s laughter and tears Telling countless touching stories



				On this land in the North Bund She symbolizes Shanghai's modernization and glorious future It is not only an ideal place for business offices It is the skyline beside the Huangpu River that perfectly combines art and commercial offices 项目名称：国华金融中心项目地点：上海-虹口业主单位：国华人寿 / 宸嘉发展集团有限公司标识设计：上海柏熙标识有限公司设计团队：魏珂、潘丽娟、王可君、刘晓青、王秋燕、王辰橹，马鑫豪建筑设计：上海建筑设计研究院有限公司结构设计：上海建筑设计研究院有限公司景观设计：普利斯设计咨询（上海）有限公司景观施工图：上海艾沃景观设计事务所室内设计：本真（上海）装饰设计工程有限公司 / 穆氏建筑设计项目摄影：朱胡兵