Suzhou Wuzhong AEON MALL

AEON MALL Suzhou Wuzhong Shopping Center is located at the junction of Suzhentao Road and Swan Dang Road. It covers an area of 172 acres and has a total construction area of 148,000 square meters. In addition to the JUSCO supermarket, the shopping center will also introduce large movie cities and food. Street and 150 brands settled in.

Create a large Moorish shopping center integrating shopping, leisure and food, and become the high-end commercial center of Suzhou Taihu Lake New City. The shopping center is divided into four floors, of which the above-ground three-storey building area is 111,000 square meters. It will be built into a commercial center integrating shopping malls, leisure and entertainment, and catering services. The underground floor has a construction area of about 37,000 square meters. The number of parking spaces is more than 3,000. The completed AEON MALL Shopping Center is positioned as a suburban shopping mall, characterized by a “2 nuclear 1 street” model, which is equipped with more than two main stores on both sides of the shopping mall, connected by a store street.

The guiding sign system of AEON MALL Suzhou Wuzhong Shopping Center is built around the design style of “Function First, Form Second”. The ultimate goal of the guiding identification system is to functionally meet the needs of people's daily lives and help people reach their destinations safely and quickly. This requires all elements of the guiding system to serve this principle. The functional principle refers to the design to meet the business vision-oriented environmental characteristics and meet the basic requirements of visual recognition. The design of the guiding sign system of AEON MALL Suzhou Wuzhong Shopping Center is nothing more than three aspects.

Accurate analysis from the positioning, target, group, type, category, location, etc. of the mall, so that the elements, such as words, graphics, colors and indicative symbols in the guidance system, can fully express the information and form of the information directly related to the meaning. The perfect unity. Only after a high degree of generalization, conciseness, and vivid reflection of the graphic and symbolic image of the basic characteristics of the object can the recognition speed and accuracy of graphics and symbols be effectively improved, and the identification (card) of some commercial places needs to be "instantly recognized". AEON MALL Suzhou Wuzhong Shopping Center's large-scale shopping malls, the design of the guiding sign system is mostly text-based, in the information transmission, the main consideration is the rapid recognition and artistic combination of fonts, bringing a refreshing feeling to the customers.

The design of the guiding sign system design of AEON MALL Suzhou Wuzhong Shopping Center is reflected in the graphic symbols in the guiding system. The characters and colors must be standardized, and will not bring ambiguity to the customers. As an example of a graphic, it is both typical and normalized. It is necessary to grasp the characteristics of things, such as the safety of attention set in public places, the prohibition of passing and the slipping of signs, the graphic symbols must be clearly defined, otherwise the pedestrians will not be able to identify and cause inconvenience, that is, using standard text glyphs and standard Position to unify the sign in the unit, thus forming a strong identification image.

The systematization principle mainly refers to the systemization of space and function, including the continuation of the overall vision and the serialization of settings. On the one hand, the commercial visual-oriented identification system is different from the arbitrary artistic creation. It not only requires the components of the same system to be related, but also requires the systems to be related to each other. In a business environment, any point can be used as a starting point for a guided identification system. The location of the area and surrounding environment should be systematically stated.

On the other hand, more systematic performance is comprehensive, comprehensive and scientific. The so-called comprehensiveness refers to comprehensively considering the information needs of the audience in the design of the guiding system. The comprehensiveness is mainly reflected in the comprehensive consideration of the order, type and method of information provision. The scientific performance is multifaceted, including ergonomics, psychology, aesthetics and other issues. Specifically, the system billion is embodied in the design style, specification, color, material, shape and other aspects of the information cards in the commercial space, the guide signs, the description cards, the paving aids and the like.