SINCERE

SINCERE is located in the northern part of Shanghai Hongqiao Business District. The south side is the core area of Hongqiao Business District. It is adjacent to Hongqiao Railway Station and Hongqiao Airport. It is defined by the “hands of the world” that occupy the core of the Yangtze River Delta. The project emphasizes functional design, the lines are simple and smooth, the color contrast is strong, and a large number of new materials such as tempered glass and stainless steel water transfer wood grain are used as auxiliary materials, giving avant-garde and unconstrained feeling.

The architectural design style is inspired by “Bamboo” to create a unique façade. The petal shape is very ecological. The sign design continues the natural ecological design concept of the building. The sign also makes full use of the design concept of the visual function of the scenic spot. It respects the nature as the premise, eliminates the interference of the device on the management, and uses the material closer to nature, always following the fusion concept of human and nature.

Emphasizing functional design, the lines are simple and smooth, the color contrast is strong, and a large number of new materials are used as auxiliary materials, which can bring avant-garde and unconstrained feeling. The concept of the identification system of the Center and the scope of its design are also very extensive. It appears in every corner of the office park sign, and it is also the configuration of the office park sign public welfare. Mainly refers to the direction that can indicate the visitor and work to find a destination.

The various orientation identification systems for office park signs are closely related to people's daily life. As the needs of people's lives continue to increase, people's requirements for office park sign-oriented identification systems are constantly improving. Therefore, the office park sign-oriented identification system is an important factor to ensure that commuters and visitors are more convenient to travel daily. Therefore, the designer must follow certain design principles in the specific design, only in this way can ensure that the guiding identification system maximizes its own guiding function.

From design concept to actual implementation, from design setting to signage production, we must follow the "people-centered" design tenet and visual design principles, fully understand and analyze the behavioral ability of different groups of people, and use scientific methods to carry out innovative design.

As a guiding sign system design with visual communication as the basic feature, in various information displays, due to the communication and communication effects formed by graphics and symbols, it can also make up for differences in the national and national culture between people. Language barriers, and graphics, symbols have functional and visual considerations of the image, sign, shape, meaning, color and other exciting elements, the expression is easy to understand, the information is accurate and reliable, and placed in the environment for visibility Higher, so the amount of information transmitted is large, anti-interference is strong, easy to accept, and become an important means for people to provide convenience and service in the sign of the office park. And only by processing the design, such as the position, size, proportion and material of the graphics and symbols, can we get the best visual effect.