NEWORLENTAL XUHUI FLAGSHIP STORE

The environmental labeling of training institutions must standardize the design of the design, which is of great significance for improving the environmental identification function. At present, the sign designers often do not understand the major functions of the campus sign, and always want to reflect their own style in their own works, and make a difference. It is unique, but in fact the practicality and normativeness of the office campus identification system is directly related to whether the New Oriental flow can run smoothly, which is much more important than the beautiful shape and novel form.

On the basis of the norm, new rules will be established, and the future training institution identification system will be further developed in terms of order, standardization and standardization. The design of the training institution identification system has quietly entered the era of diversified design, and the design of calm, rational and efficient performance has been questioned. People's needs are diverse, the world should be colorful; training institutions should be eccentric. Color is an important element in the environment of training institutions. In addition to color, the unexpected strength is also an important means to improve the recognition rate in the training institution environment.

The fun and entertainment of the sign meets the psychological needs of modern people with high workloads to pursue relaxation, humor and pleasure. In the training institutions, the personalization of the training institution identification system is particularly important. sign is a static propaganda. Modeling without personality can only reduce individual infection and loss of attention. Therefore, the design of the training organization identification system must be personalized.

The New Oriental Xuhui flagship store is located in the Pacific Digital Phase I of Tunxi North Road. It is located in the Xujiahui business district. It enjoys an advantageous geographical location, convenient transportation, convenient transportation, and a wide range of businesses from shopping malls to office buildings and residences. In order to reflect the concept of young people who like language learning and like new things, the project guide color is taken from the bright and blended sign color, and the book page is used as the basic element to transform, and the large white wall in the space is classified. The memorabilia of the past few years is distributed in various spaces in the form of dotted lines.

In order to reflect the concept of the New Oriental Xujiahui flagship store serving young people who like language learning and like new things, the color of the guide is taken from the bright and blended sign color, and the book page is used as the basic element to transform, in the layout of content information, We try our best to use English content, from the guide to the atmosphere of the whole space, to create an environment for students and students to participate in a foreign learning environment with as much English content as possible, to accumulate their English level from time to time, more in line with their study abroad. The nature of the center.

Increase the functionality of the project guide, reduce the saturation of the background pattern of the classroom wall, so that the guide can be obvious and distinctive. We have designed a set of exclusive icons for the project to reflect the educational nature of New Oriental. The huge numbers and letters are dynamic and elegant, lively and lively, creating an open, transparent and harmonious work and learning environment. The design requirements of the New Oriental project are typical environmental labels, requiring specific design for specific environments, while maintaining a uniform design style. Customized signature punch points are also required at some key nodes. Therefore, it is necessary to fully understand the project positioning and corporate culture in order to achieve good works.

As the supporting facilities of the university campus landscape, the campus sign has attracted more and more attention. It not only plays an ordinary guiding role, but also plays an important role in conveying the humanities and spiritual outlook of colleges and universities. And with the development of society, a systematic sign culture has gradually formed, and the social value generated has become more and more powerful.