HUATAI BUSINESS CENTER

The project is located in the commercial complex of Jiading District, Shanghai, east to Jinyun Road, west to Shuangyanggang River, north to Hexuan Road. According to the overall planning and layout of the city, its overall positioning is: Hongqiao's new business landmark, Shanghai's next “Lujiazui” business circle. The project is mainly based on business office. In the initial sign design communication, its positioning is not only the design of the model, but also the integration of cultural elements, and through the shape and color, the visitors will have a pleasant mood.

The sign body adopts a small and large design method to abstract the staggered square structure on the facade of the building into a mosaic stitching effect, and reduces the volume to the sign design. The large area uses dark brown, which is more integrated with the environment to avoid feeling blunt. In the sign design, echoing architectural design techniques, the main emphasis is not on the illusory design concept, but more on the simple lines to express the cheerful rhythm of the public space, so that the sign is integrated into people's vision and life. For the most distinctive podium in the project, extract the corresponding color elements, and continue to highlight the highlights on the building's curtain wall, so that it is neither abrupt nor functional.

The mall identification system is a set of mutually coordinated, systematic and complete description system and a unified and continuous guidance system through identification, which aims to solve the problem of people's loss in space. Therefore, the mall sign-oriented identification system must reflect humanistic care and create a cultural atmosphere, so that the design of the design in the urban space can be maximized, comfortable and beautiful. From the design concept to the actual implementation, we must follow the basic principles of function first, fully understand and analyze the behavioral ability of different groups of people, and use scientific and artistic methods to design and design as much as possible, combined with the entire environmental facilities. It is integrated into the concept of the overall planning and design of the urban space environment.

The soul of the design of the mall sign-oriented identification system lies in its characteristics, and the connotation of its characteristics lies in the mining of culture. The design of the guiding sign system is an emerging design discipline, which is increasingly important for the development of the economy. It covers all aspects of people's basic needs of life and socio-economic needs. Rooted in the cultural background, the knowledge and culture of the design of the guiding sign system is designed. From the results of the designer's social practice, we can see that if the expression of the innovative concept is different, the artistic effect will be very different.

In the design of the guiding sign, the designer uses different methods to create according to the actual effect of the work, and uses the innovative development mode in the creative process. The key to the design of the guiding sign system lies in the expression of innovation and reform and innovation concept. This requires designers to continuously improve their innovative ability, enhance their sense of innovation, dare to face difficulties and achieve self-breakthrough, so as to design more and more excellent.