Alibaba Xixi Wetland

Alibaba Basi Creek Park is located in Wuchang Street, Yuhang District, Hangzhou. The whole project is developed in three phases. The total land area is 450 mu and the total construction area is about 500,000 square meters. The construction area of the first and second phases of the project is about 330 mu, the total construction area of the first phase is about 300,000 square meters, and the total construction area of the second phase is about 140,000 square meters. The land is about 920 meters long and 350 meters north and south. The Yongshenggang River will divide the land in the east and west into two. The local block is rich in water resources and is a wetland topography. There are a lot of river ponds and marshes. Bamboo forests, farmland, and farmhouses are intertwined, forming a unique ecological space in the south of the Yangtze River. Not only is the space open, but also the veins are distinct and interesting. The construction site is basically flat. Under the premise of maintaining and improving the existing natural resources, the famous architect of Japan, Mr. Kengo Kuma, personally took the lead in the park.

The location of the Alibaba Basi Creek Park is rich in natural landscapes and is a typical wetland park in the surrounding area of Hangzhou. It is also one of the most important features of this project. For the design, one of the main goals of ensuring the aesthetics and economy of the building is to reduce and destroy the landscape to maintain and strengthen the landscape.

Designers respect existing landscapes, water and vegetation, and rely on rich natural light and ventilation as part of their design philosophy. The large area of the fish pond in the center of the original site and the surrounding natural landscape were preserved in the design. The overall planning and design of the park is enclosed, and this beautiful natural landscape is enclosed in the middle, so that the surrounding buildings can enjoy the resources of the natural landscape.

The park's iconic exterior is a series of clear horizontal lines, with wide white eaves and a transparent glass façade that make these horizontal lines stand out. Careful selection of environmentally-friendly materials with visual aesthetics ensures the communication of the environment inside and outside the building and the transparency of the line of sight, making the building feel more intimate, as if floating in the middle of the wetland. Harmonize the building and the surrounding environment and ecology.

The overall style of the park landscape is tough and bright, the lines are rough and powerful, the edges and corners are distinct, and the design is very strong. The marking system should continue its overall style and should be consistent with the building and have a uniform style. Ali always pays attention to improving the customer's shopping experience and the working environment of the employees. The identification system in the park should also take care of the experience of these two groups of people.

Internet companies are mostly young people, and the identification system should be designed to suit the taste of the crowd. More importantly, it is deliberately relieved of the pressure on the work. Quality and functionality are the most important experiences for visiting customers in the park. Design and clarity are the key to design. The nature of the Internet company's business determines that the design style of the sign should be fashionable and innovative.