Hefei Three Kingoms Park

The site of the Three Kingdoms New City is a key cultural relics protection unit in Anhui Province. It is a cultural heritage of the three countries that is well preserved in Anhui Province and even in the whole country, with great historical value and military research value. Since 1995, Hefei City has proposed the construction of the Three Kingdoms New City Site Park on the basis of the original Three Kingdoms New City site. The Xincheng Site Protection Area restored the original walls of the ancient city walls and the city gates, and carried out protective construction of the kiln sites and barracks such as the archaeological excavations. The project is located on the bank of the waterfront and has a life style of coastal life culture. After in-depth study of the project brand culture and regional characteristics, we use the flowing water wave as the basic element to design the navigation system. The overall style is based on a simple style, adding a smooth curve, making it a flexible design trend - waves and soft lines.

The innovative design of the project guidance system is based on the culture of the scenic spot, the space environment, the historical context and the relatively stable popularity. The scenic signage system of the scenic spot should establish a sense of intimacy, trust and interaction with the public. In order to build the attention and acceptance of the broad audience, and at the same time produce the affinity between the two. The innovative design of the scenic guidance system should focus on the cultural studies of the objects or scopes applied to determine the specific design concepts. The innovative design of the scenic spot must be integrated with the local cultural background, so that the specific audience can get the best psychological perception and experience in the process of obtaining information. This cultural concept of affinity design is the innovative design of the scenic spot identification system.

The cultural connotation of the scenic spot is the core and soul of the design of the guiding sign system of the scenic spot. The guiding sign system is the external visual representation of the cultural connotation. The design of the scenic guide signage system rich in cultural connotation can reflect certain cultural tastes. While exerting its functional role, it can also enable visitors to establish a preliminary understanding and understanding of the scenic landscape and temperament of the scenic spot through the guidance system, so that the guide marking system becomes a carrier for subliminizing the spiritual qualities of tourists. Incorporating cultural connotation into the design of the guidance system can start from the following two aspects. First, the design of the guidance system should pay attention to the cultural characteristics of the location of the scenic spot. The scenic spot must have long-term development in the local area. It has different humanistic historical and cultural characteristics. It inherits the context of the scenic spot through appropriate visual forms, which helps to highlight the scenic spot. Cultural temperament creates a good cultural atmosphere. Second, the culture of the location of the scenic spot can also become an invisible factor for the innovation of the design of the guiding sign system, reflecting the context and characteristics of the region.

Innovative design of the project identification system, while standardizing the design, can show the characteristics of self-intimacy through individualized design, reflecting the difference with other scenic spots. To get the effect of personalized design, you can start with the following methods. First of all, the basic elements such as graphics, symbols, fonts, and colors are used to express their individual characteristics. Font is also a very important factor in the design of the guide sign system. It is an important factor in the formation of the style and personality of the guide system. However, it does not depend on the glyphs in the calligrapher's font, and emphasizes the design of the font. It should be based on emotion, psychology and practical application. Design fonts. Secondly, the material processing technology is used for innovative design. The material is the carrier of the guiding label system. The material itself has strong aesthetic appeal and artistic expression. The material with local characteristics can reflect the beauty of the material, enhance the affinity, and can also highlight The local culture and regional characteristics create an experience of the scenic situation. Third, the shape of the guideway identification system can also be combined with public art to increase the visual impact through artistic styling, and enhance the speed and memory of the guide information in communication.

The innovation of the design of the guiding system of the Three Kingdoms Relics Park should be based on the shaping of the brand image of the scenic spot and the overall strategy. Systematic design based on the image orientation of the scenic spot, forming a visual impression of continuity and integrity, creating a unique regional atmosphere. Systematic mainly refers to two aspects, one refers to the continuity of the overall vision, the unity of the design style. Color, font, material, shape and specifications are required to be consistent, and the information of the guide marking system should be continuous and comprehensive. The second refers to the optimization of the series design. The different series should be connected with each other, the levels are clearly defined, the context is clear, and the whole is integrated.