PHILIPPE RIVER

Foshan is the birthplace of Lingnan's thousand-year cultural heritage

It is also a famous historical and cultural city

Traditional Lingnan culture is deeply rooted here

After continuous inheritance and integration

Unique in the forest of Chinese culture

We reintegrate the cultural context of Foshan

Use signs to interpret the connotation of space

Use sculptures to spread one's own heritage

This is part of the ancient city

It's the collision and fusion of ancient and modern cultures

Dragon Kiln Ancient Tree Dragon Boat Beijiang

A unique landscape in the memory of Foshan people

Witness the long history of Foshan

These cultural memories that have been fortunately preserved

It's the most beautiful gift that time left to people

The sales hall is the area with the most traffic of the project

Whether it’s from a historical perspective

Still start from the temperament of the project itself

The sculpture must be a spiritual symbol of the local culture

Local dragon boat culture and extended elements

Has penetrated into the hearts of everyone in Foshan

Sculpture on the cantilever of the sales hall

We use dragon boats as design elements

The upper and lower spaces of the area where the sculpture is located are open

And there is no division of regions

More suitable for hanging

Representation as a sculpture

Mention dragon boat

What must have come to mind is

A boat with bright colors and realistic appearance

In the early conception of the dragon boat sculpture

How to describe ancient objects in a modern way

Without losing its original connotation

Is a design difficulty

In order to break the inherent impression of the public

We put forward the concept of "inheritance"

Not only because of the appearance of the dragon boat

Its production process and unique structure

It's the key that has been passed down till now

Dragon Boat Sculpture has its unique artistic characteristics

To shoulder the responsibility of "passing" and "inheriting"

Use deconstruction techniques to decompose the dragon boat in detail

External performance corresponds to the concept of "inheritance"

And the cleverly exposed internal structure

It is the transmission of the spiritual core of the dragon boat sculpture

The dragon boat sculpture is 8 meters long, and the blades are 2 meters high from the dragon head

The main body of the sculpture is a polyline and a curved block

The thickness and depth of the mirror bronze represents "ancient"

The transparency and lightness of acrylic represents "now"

The combination of the two not only reflects the fusion of ancient and modern in material

It also blends the past and the modern in the overall performance meaning

Under the light

The dragon boat sculpture is shining, strong and powerful

Like a dragon about to break out of the ground

Standing on the banks of the North River in a natural and vivid posture

In Foshan

Each lion head has its own personality

Like a character in Cantonese opera

Has its own distinctive characteristics

The lion dance sculpture is located in the outdoor children's play area

Consider the particularity of its location

Intentionally add the concept of interaction and parent-child in the styling design

Animalize the lion dance originally played by humans

Give the animalized lion dance a anthropomorphic character

The sculpture is shaped like a high-five

Reflect the smart and loving personality traits

In the treatment of lion dance sculptures

We use geometric aspects to simplify the appearance of the lion

Lively and cute, naive look

Reduced the inherent aggressiveness of lions

Deliver to the audience cordial and friendly

The domestic lion culture has a long history

Originated in the Three Kingdoms and flourished in the Tang Dynasty

Many areas still retain lion dances, lion dances, etc.

Activities with national characteristics and history and culture

There are many overseas Chinese living in Foshan

In a sense

Is the symbol of "home"

Has the meaning of peace and protection

The lion dance sculpture placed in the project marketing center

It is a good blessing to the family

It's also a sincere wish to the wanderer

Minimalism

Not just a means of design and art

Still a philosophical trend

Or maybe it's a brand new way of life

Get up early and look out the window

Unobstructed views of Beijiang

2021 spring season

Boxi is destined to join hands with Sunshine City PHILIPPE RIVER

And make a complete set of guide signs for Binjiang

sign is art

Is an exquisite and impeccable art

Design inspiration comes from life

Our design is inspired by water

Water is the most poetic thing in the world

Yishanbangshui is the best yearning for people to live

The combination of sign and water

The same can be done very eye-catching

Such as the spiritual fortress of the project

Guidelines for pedestrians and vehicles, etc.

But when Cain was in the environment

The sign must be non-obtrusive and not stealing the spotlight

We start with the structure of the dragon boat

Locate the core of the project ID

The river is the cradle of the city

Nature gave birth to Beijiang

Beijiang nurtured Shatou in the South China Sea

So our sign design

Also integrated into the water culture of Foshan clear, faint

Make it easy to read, understand and remember

At a glance

Represents the water element of Beijiang

Appears in the form of auxiliary graphics

Use parametric design thinking

Assign project identification

Two embankments are not fighting for a long time

Suddenly bulging into the middle stream

Spiritual core

This place is full of history

It's all stories

We use sculptures and signs

To interpret historical context

Put this different style

Pack the daily life of the settlers together

Engraved into the hearts of Foshan people

项目名称：佛山阳光城·翡丽滨江

项目业主：阳光城集团

建筑设计：HZS滙张思

景观设计：重庆沃亚景观

雕塑设计：上海柏煕标识有限公司

雕塑情景设计：REDESIGN睿元

标识设计：上海柏煕标识有限公司

内装设计：矩陣縱橫

项目拍摄：云岫摄影

文稿编辑：阴于